Fidia Falaschetti (born and raised in Italy, now based in Los Angeles) is a contemporary artist whose work merges street art, hip-hop culture, and brand design to create ready-made sculptures and visually striking, conceptually charged creations.

Having dedicated himself full-time to his artistic practice since 2011, Fidia draws deep inspiration from American pop aesthetics and iconic mainstream imagery, which he reworks and distorts—in his own words—in a “freaky” way. Through works that are often monumental in scale, his conceptual pop art examines and challenges modern consumerist society, leveraging the persuasive techniques of advertising to convey new messages and spark heightened awareness. His creative approach, which also supports human rights causes, aims to provoke thought and dialogue—without ever losing sight of its primary goal: to entertain the audience.

The synergy between his vision and Angelino Artworks reached its peak at the 2026 Milan Fuorisalone with the presentation of “Still 1492: Never Ending Story”. Conceived by Falaschetti and produced in collaboration with Angelino Artworks, this monumental sculptural totem builds upon the artist’s ongoing exploration of symbolic totemic forms, reflecting on shifting historical narratives and the impact of colonization.